Tuesday, September 23, 2008

The Worldwide Advertising Market in 2011

IDC projects that the worldwide advertising market will grow to over $780 billion by 2011. Of this total, 13.6% ($100-$110 billion) will consist of Internet advertising. These figures, according to IDC's press release, imply a 15-20% annual growth rate in Internet advertising spend over the next three to four years.

Assuming that search holds steady at roughly 40% of the Internet advertising market, this projection implies that Google could continue to grow at double-digit rates for the next few years just by maintaining market share in its core business of search-based Internet advertising.

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