Friday, September 19, 2008

Drivers of Google's Future Revenue Growth

What major factors will influence the future growth of Google's revenues?
  • Growth of the advertising market
  • Increased share of online advertising as part of the overall advertising market
  • [Extension of Google's business into offline advertising]
  • Increased share of search-based advertising as part of online advertising
  • [Extension of Google's business into non-search-based online advertising]
  • Increase in Google's share of online searches
  • Increase in Google's ability to monetize online searches relative to its competitors
  • [Extension of Google's business into non-advertising businesses]
Any of these drivers can be considered, say, by country or by industry.

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