Tuesday, September 23, 2008

The U.S. Advertising Market in 2007

Spending on advertising in the U.S. totalled roughly $150 to $200 billion in 2007.

Of this total, roughly $20 billion was spent on Internet advertising.

Within Internet advertising, the three largest categories were search (roughly $8 billion), display ads (roughly $4 billion), and classifieds (roughly $3 billion).

The information in this post comes from two sources: TNS Media Intelligence and IAB. Note that TNS does not include search in its internet advertising total.

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